The NFL turned London’s Regent Street into a traffic-free American football zone on Saturday September 28 to celebrate the following day’s International Series game at Wembley Stadium between the Pittsburgh Steelers and Minnesota Vikings.
NFL on Regent Street was a free event that ran from 12 noon to 6:00 p.m., offering shoppers and NFL fans the chance to experience the sights and sounds of the sport.
Even the players and coaches from the Steelers and Vikings took time out of their preparation for the next day’s crucial regular-season showdown to celebrate with the fans on Regent Street, following the tradition set by the likes of Tom Brady and Coach Bill Belichick at the NFL’s annual Fan Rally at Trafalgar Square in previous years.
Here is a list of which players appeared:
NFL on Regent Street also included:
- NFL-themed activity, stretching from Niketown at Oxford Circus to Piccadilly Circus
- Interactive areas featuring all four teams playing in London in 2013 (including the San Francisco 49ers and Jacksonville Jaguars)
- Performances by the Minnesota Vikings cheerleaders
- Appearances by the ‘Skol’ drumline from the Minnesota Vikings
- American food supplied by a wide range of outlets
- Music provided all-day by a leading London radio station
- Discounts offered by participating Regent Street stores
- The Vince Lombardi Trophy, awarded to the Super Bowl winners
The NFL’s popular Fan Rally will return to Trafalgar Square on Saturday, October 26, the day before the Jaguars host the 49ers at Wembley (kickoff 5:00 p.m. UK time) as the NFL stages two London games in the same season for the first time.
Further information on this event will appear on nfluk.com soon.