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Subway announced as presenting partner of NFL London Games

Posted Jul 12, 2017

Subway stores are proud to announce a groundbreaking new partnership with the NFL London Games having secured the position of Presenting Partner in the UK and Ireland over the next three years.

Subway have secured the highly sought after position as lead sponsor of the NFL in the UK and will be integrated across the NFL’s major events and initiatives, including the London Games, the NFL’s expanding schools programme and NFL UK Live fan events across the country.

Already the biggest sport in the United States, with more than 160 million people watching the Super Bowl each year, the NFL is now among the fastest-growing sports in the UK and Ireland. More than 23 million people tuned in to NFL broadcasts in the UK during the 2016/17 season and 40,000 people now play the sport in England alone, according to Sport England figures.

As part of the Subway® brand and NFL’s joint commitment to getting the nation fit and active, the Subway® brand will be enabling NFL to bring the sport directly into schools across the UK and Ireland. This new programme will extend the work the NFL has already started, and will encourage more children to get into sport.

To launch this new initiative, both parties hosted the ‘Summer Bowl’ at King’s House playing fields in Hounslow. The event saw 500 school children taking part in a flag football tournament, coached by eight players from the NFL, and other American Football-related activity. Both brands are passionate about getting children engaged and excited about taking part in a sport, while introducing them to the exhilarating world of American football.


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